Grade Range/Job Status: Senior Manager/Exempt
Time/Wage: Full time, salaried position with benefits
Salary Range: $65,000-$75,000
Reports To: Development Director
Supervisory Responsibilities: Communications Coordinator, Interns
Wilderness Inquiry is a non-profit organization based in the Twin Cities, Minnesota. Founded in 1978, Wilderness Inquiry’s mission is to connect people of all ages, backgrounds, and abilities to each other and the natural world through shared outdoor adventures. Our programs and mission seek to break down barriers to outdoor access in order to facilitate meaningful connections to both community and the outdoors, while ensuring that participation in outdoor activities and spaces is inclusive and reflective of the communities we serve. Wilderness Inquiry connects people of all ages to the outdoors through domestic and international adventure travel and educational programs that promote a greater connection to the natural world and to the values of stewardship that protect the environment that we live, work, and travel in.
Wilderness Inquiry seeks a Senior Manager of Marketing and Communications to lead and facilitate the marketing strategy for the organization and oversee all consumer and public relations communication. Candidates will have marketing, agency, partner management, and media relations experience. In addition, candidates will have a proven ability to develop and implement strategic marketing campaigns, targeted messaging, and analysis of data to inform Wilderness Inquiry’s communication strategies. A successful candidate will be able to work collaboratively and manage outside contractors.
Wilderness Inquiry Beliefs and Values:
At Wilderness Inquiry, we believe that everyone belongs. We work to ensure this belief holds true in our workplace, in our community, and in the outdoors. We pursue this belief through our mission and shared values of paddling together, seeking the exceptional, and finding a way.
Essential Duties and Responsibilities:
- Develop strategic marketing and communication plans for Wilderness Inquiry that include clear target audience identification (trip participants, donors, alumni, volunteers, partners, etc.), marketing channels, prioritization, and messaging that reflects Wilderness Inquiry’s mission, values, and programs.
- Create procedures and guides to ensure brand consistency throughout Wilderness Inquiry’s marketing and communication, from internal departments (leadership, programs, operations, development, etc.) to external contractors and volunteers.
- Develop collateral materials and presentations necessary to communicate Wilderness Inquiry’s message and stories, including but not limited to press releases, advisories, blogs, and opinion pieces.
- Advise and train Wilderness Inquiry leadership and staff on effective public communication and messaging, providing talking points for spokespersons; internal communication plans should be developed in coordination with organization leadership.
- Work cross functionally with all departments to prioritize marketing and communication for projects and events, including managing communication/publication calendars with staff members and contractors.
- Develop marketing strategy and communication plan for key Wilderness Inquiry events, such as the Great River Race.
- Create and manage communications and marketing budget.
- Manage outside contractors and vendors providing marketing, communication, and design services.
- Develop and cultivate relationships with key media: reporters, columnists, bloggers, electronic media and freelance writers. Remain current with emerging communication opportunities.
- Implement and manage Wilderness Inquiry’s crisis communications plan in partnership with the Executive Director, organization leadership, and key board members.
Required Skills and Qualifications:
- Bachelor’s degree and professional marketing and communication experience required.
- Demonstrated ability and experience in developing and implementing marketing strategies and plans.
- Strong communications skills with the ability to lead and articulate goals and their desired outcomes and impact.
- Proven ability to produce high-quality written communications and presentations.
- Ability to collaborate and work effectively across the Wilderness Inquiry organization.
- Knowledge and experience participating in and implementing successful media, marketing, and branding campaigns.
- Ability to analyze data and trends that lead to actionable insights.
- Demonstrated strategic planning skills as well as executional follow through.
- Demonstrated project management and organizational skills.
- Ability to work with minimal supervision, handle multiple tasks, and manage demanding situations effectively and proactively.
- Demonstrated knowledge of website content management, email marketing platforms, and social media account management. Specific knowledge of WordPress, Mailchimp, and Adobe Creative Cloud a plus.
- Commitment to Wilderness Inquiry’s mission and overarching purpose to advance justice, equity, diversity, and inclusion in our workplace, our community, and the outdoors.
Desired Skills and Qualifications:
- Experience working in or with non-profit organizations.
- Passion for the outdoors.
- Experience working with and developing partnerships.
- Experience creating and managing real and virtual events.
- Some experience with crisis management and communications; ability to quickly respond and react to unexpected events.
- Experience and enthusiasm for making persuasive presentations.
- Professional experience with digital marketing and website platforms.
- Interest in diversity issues and experience working with underserved communities and people with disabilities.
* Please note: these are not intended to encompass all roles and responsibilities of this position; other duties may be assigned at the discretion of the supervisor.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to sit, talk and hear, and use hands to handle or touch objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus. The above statements reflect the general details necessary to describe the principle functions of the occupation described and shall not be construed as a detailed description of all the work requirements that may be inherent in the occupation.
Wilderness Inquiry is an equal opportunity employer.Apply Now