We recently completed our strategic plan and reaffirmed our core values as an organization. These core values have held for 40 years and they drive everything that we do. We’ve shared each core value below with a photo so you can see our guiding principles. They are timeless, more relevant now than ever, and will serve us well during the next 40 years leading inclusive outdoor adventures.
We welcome all with dignity and work to build awareness of our common humanity through shared outdoor adventures. Diversity makes us stronger.
All in this Boat Together
We value our connectedness and working together in community. We believe in perseverance, shared responsibility, and the pride of accomplishment.
We value determination, optimism, and a bias toward action. We do whatever it takes and seek to continually improve.
All 1st Class Citizens
We value exceptional service and quality for all. Everyone is important to us.